When I think back and remember watching movies as a child, I can remember the WB logo appearing at the beginning of many films I watched. Warner Brothers was founded in 1923 by four brothers, Jack, Sam, Harry & Albert Warner. They have produced some of the most famous movies of all time, and are a hugely successful company. Not only does Warner Brothers produce movies, they also produce television shows, have their own television network, publish comic books, and much more. Warner Bothers are continually developing and gaining more and more power in the media industry.
In owning so many different branches of media companies, Warner Bothers demonstrates a prime example of cross ownership. They are continually upgrading and owning more companies trying to stay on top. By using hegemony and controlling many smaller corporations they gain more power. Ultimately resulting in more success and money for the company. Warner Brothers does a lot more than one may think.
Lawrence Lessig states “There has never been a time in our history when more of our “culture” was as “owned” as it is now” (Lessig 18). An average person may be unaware that Warner Brothers owns anything except their producing company they are best known for, but this works to their advantage. They can advertise using different forms of media they own, within their own company, without having to pay a cent.
We all know Warner Brothers is a huge company, but do we know how big they really are?
Works Cited
Lessig, Lawrence. Free Culture. New York: Penguin Books Ltd., 2004.
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