This advertisement jumped out immediately for a very stupid reason. It’s pink, girly, and has Britney Spears (which I am comfortable admitting I actually like). These three simple things would attract many ‘girly girls’ eyes, which is what the advertiser wants. Britney Spears’ is wearing quite a sexy bathing suit but not too sexy because that would take away from the product trying to be sold, the shoes. Since she is wearing very little clothing you are not drawn away from the purpose of the advertisement it actually draws you in further. Having a celebrity model is another positive way to advertise, many young girls look up to Britney Spears and want to be just like her which will make them want the same shoes she wears. This is a very well done advertisement. It is simple, the point is clear, and the target audience is obvious.
And who wouldn't want to be in her shoes, right?
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